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Empirical studies, at least from recent years, cannot confirm this stereotype (Kraut, Kiesler, Boneva, Cummings, Helgeson & Crawford, 2002; Mc Kenna & Barth, 2000).
Findings indicate that users of dating services are sociable, engage in many social activities (Brym & Lenton, 2001) and have a high self confidence (Kim, Kwon & Lee, 2009).
It can be assumed that the success of Internet dating depends to a large extent on the self-presentation and the impression management of a person.
Since it is a convenient and inexpensive way to look for a potential partner at home a membership can be achieved by a few mouse clicks.
Moreover, the speed of getting to know somebody is controllable and the anonymity can be maintained, which can reduce inhibitions and increase self-confidence (Wolf, Spinath & Fuchs, 2001).
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